PRAKTI

Prakti, the New York City based beauty brand founded by model Pritika Swarup, approached us to collaborate on e-commerce imagery. Infused with the brand’s East-meets-West philosophy, the visuals highlight luminous skin, rich textures, and vibrant energy.

photography ANDREW DAY

creative direction PRITIKA SWARUP
mua AI YOKOMIZO

hair SHIN ARIMA 

talent JULIA NEVES, NYAYP TOANG & JAMILAH MCWHORTER


20210716_Prakti_01-Jamillah-Mahamask_0076.jpg
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20210716_Prakti_04-Jamillah-Macro-Plump-Glowing-Skin_0019.jpg
20210716_PRAKTI_02-Julia-Pritipolish_0008.jpg
20210716_Prakti_06-Nyayop-Macro-Devidetox-Swipe_0012.jpg
20210716_Prakti_09-Julia-Shoulder-Up-Pritipolish-Swipe_0043.jpg
20210716_Prakti_05-Nyayop-Shoulder-Up-Plump-Glowing-Skin_0014.jpg
20210716_Prakti_06-Julia-Macro-Devidetox-Swipe_0016-1.jpg
20210716_Prakti_04-Jamillah-Macro-Plump-Glowing-Skin_0007.jpg
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20210716_Prakti_05-Julia-Shoulder-Up-Plump-Glowing-Skin_0029.jpg
20210716_Prakti_05-Nyayop-Shoulder-Up-Plump-Glowing-Skin_0007.jpg
20210716_Prakti_06-Jamillah-Macro-Devidetox-Swipe_0042.jpg
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